Michael wanted his salon to look as sharp as the cuts he gives. So we gave it a clean, quietly confident identity that fits Neuilly-sur-Seine’s stylish crowd.

Front and centre is a sleek ribbon-meets-bonbon “M” that still feels masculine. You’ll spot it on the shop fascia, window vinyls, appointment cards, every post Michael drops on Instagram, and very soon, on his own hair-clip collection.

And whenever I pop in, he pauses mid-trim to tap the logo and tell the room, “She did this.” Can’t buy better publicity than that.