Creating a wellness app:
From San Francisco to Sound Francisco to Apple Storisco: The case study of a stress-reducing audio app.
An imaginary client with a real problem:
For this project, Ironhack gave us a hypothetical client: The Daily Health Conference. It’s a non-profit organization dedicated to promoting health and wellness through impactful public talks, participatory workshops, and professional training all over the world.
But their problem was real: The Daily Health Conference had been slow to catch up with technology, and it had seen a substantial drop in memberships. And now it wanted to find a way to offer more value to its members. To do this, it has decided to focus on two things:
Create a set of digital mobile apps for members which will be part of their membership.
Update the image - create a design system that reflects an innovative approach to wellness.
The following were also highlighted in bold:
The Daily Health Conference wanted to launch these digital wellness apps at its next annual flagship conference in San Francisco,
and all of its members will be able to use them.
Timeline:
7 - 18 November, 2022
Team:
This was a duo project: There was me, myself, and Maxime.
My role in this project was:
Product design, branding, UX writing and copywriting
Must haves:
set up profile, edit, share or delete personal data, information about the usage of personal data, receive feedback from the system (empty states, errors…), control over personal data (GDPR Compliance)
But just wait a minute!
The other teams in my class immediately picked up their apps and started working. But how could this happen? A soon-to-be father chose a pregnancy app, my favorite feminists decided on a menstruation app, and the two cool girls with lovely poker faces surprised me with their facial yoga app. I am not judging, each and every one of these apps must be super necessary, but didn't the brief say "all members of the Daily Health Conference should be able to use the apps"? It seemed to me that they were choosing apps that reflected their own interests and needs, apps they were already familiar with and probably had on their cell phones.
But I wanted to ensure that every decision I made during this challenge aligned with the needs and preferences of my client and my target users. This was also true for the app idea I need to come up with. The big question was echoing in my head: An app, but what kind of an app?
As Michael J. Gelb put it so wisely:
“If you don’t know where to start, then go back to the beginning and reframe the question.”
De-briefing the brief:
This was the problem. The brief was too broad.